A 200 card base set, really top quality photography, high quality card stock and a tonne of Rookie cards didn't save Ultra. Fleer bought Ultra to a halt after 2007.
Some blame a selling device called 'Hobby Only' or as it was really called Fleer Ultra SE. While packs of Ultra, the retail version, sold for around $3.00, the Hobby only SE packs were priced considerably higher. Yes SE packs guaranteed an auto or game used, rookie cards, 'gold medallion' cards and an insert. The concept didn't overwhelm collectors and it stopped, well in Ultra's case anyway.
This pack is not SE, just standard, run of the mill Ultra.
The pack contains 5 cards but is very thick for 5 cards.
#39 Tadahito Iguchi White Sox
#88 Jered Weaver Angels
#143 Zach Duke Pirates
#155 Brian Giles Padres
#UIM-22 Cal Ripken Jnr Orioles
A big thick lump of cardboard
No great shakes but nice looking cards.